Automechanika Canada
Toronto, September 26 – 28, 2007

Automechanika Canada signs cooperation agreement with the Ontario Tire Dealers Association

Automechanika Canada is pleased to announce a partnership with the  Ontario Tire Dealers Association (OTDA).  OTDA will co-locate their trade show and conference program into this year’s Automechanika Canada event.  In addition to bringing in more than 50 companies to support their trade show in an exclusive OTDA pavilion, the association has also committed to providing conference speakers and marketing assistance.  OTDA is a leading industry association committed to the growth and prosperity of the tire and wheel industry.

Combining Strengths
Business Information Group and Messe Frankfurt, Inc. have already positioned Automechanika Canada as the leading business platform in Canada covering all elements of the automotive aftermarket.  “The strength of the internationally renowned Automechanika Brand coupled with the industry knowledge and business contacts of Business Information Group has already provided Automechanika Canada with an exciting beginning”, stated David Audrain, President of Messe Frankfurt, “The addition of this new partnership with OTDA simply adds to our formula for success.”  OTDA will bring further growth and success to the trade show through their 7,500 square foot pavilion and conference program.  Through these combined efforts and resources, the new partnership will benefit suppliers, tire dealers, and the entire aftermarket industry.

The Ontario Tire Dealers Association
The Ontario Tire Dealers Association is a key player in the tire and wheel industry with over 750 members and an average yearly growth of 15%.  Running their own trade show and conference for over 50 years, OTDA is also well versed in the trade show and event planning business.  Bob Bignell, Director of OTDA says he is “thrilled with the new partnership that gives both sides an opportunity to access larger markets”.  OTDA will be able to maintain their tire identity within Automechanika Canada while offering suppliers and tire dealers a universal platform for networking, business, and education with the trade attendees of Automechanika Canada.

New Product Categories
The OTDA tire and wheel pavilion will provide Automechanika Canada with an even broader presentation for the industry.  Featured products in the pavilion will include tires, wheels, wheel accessories, innovative rims, hoists, lifts, equipment and fittings, compressors, air tools, parts, and more.  

Automechanika Canada will be the only show in the Canadian market dedicated to all facets of the automotive aftermarket.  Additional programs offered will include conference sessions featuring product innovation and technical training, career opportunities for apprentices and students, product demonstrations, and industry displays.  This new and exciting three-day event will offer exhibitors the opportunity to showcase their products to thousands of service and repair owners, technicians, installers, jobbers, media, and industry professionals.

For further information, please go to www.AutomechanikaCanada.ca

Press Contact:
Kristen Woodburn
Messe Frankfurt, Inc.
Phone 770.984.8016 ext 421
Fax     770.984.8023
kristen.woodburn@usa.messefrankfurt.com

Carol Bell-LeNoury
Business information Group
416.510.5197
Cbell-lenoury@bizinfogroup.ca

International Press Contact:
Susanne Brendle
Messe Frankfurt Exhibitions GmbH
+49 69 75 75 64 57
susanne.brendle@messefrankfurt.com