FINAL REPORT
INTIMA America
featuring
The Intimate Apparel Salon; New York, New York, February 29-March 2, 2004
• INTIMA America featured 221 exhibiting brands to over
1,925 attendees representing 40 countries
• New show look and updated booth colors popular with
exhibitors and buyers
• Informational seminars provide the latest retail and trend
advice
• Next INTIMA America show to be held again in Hall 1E
within the Javits Center due to exhibitor satisfaction
New York, NY : INTIMA America took place February 29 – March 2, 2004 in Hall IE of the Jacob Javits Convention during New York City's Intimate Apparel Market Week. Showcasing lingerie, sleepwear, swimwear, textiles and various intimate apparel accessories by leading industry manufacturers from North America, South America, Europe and Asia. The 221 exhibiting companies and brands were made up of both new designers and industry veterans displaying their latest fashions to an eager buying audience.
1,925 attendees were registered during the course of the 3-day event coming from across the U.S. and 39 international destinations. The strongest international buyer representations came from Canada, Italy and Japan.
An elegant new show look debuted on the show floor during the February/March event. The hard-wall booth system featured a rich-hued copper-toned frame with cream walls. The fresh new design is a perfect complement to the show's focus on the style and function that is inherent in the intimate apparel industry. Roland Bleinroth, President of show organizer, Messe Frankfurt, Inc., noted, “The natural aesthetic that the intimate apparel industry brings to the show is perfectly complemented by the backdrop befitting the beauty and form of the products offered by our exhibitors.”
INTIMA America continued its commitment to industry education by presenting informational seminars designed to meet the needs of today's intimate apparel buyers. Seminars were well received by buyers. Retail, always a hot topic, was the focus of several sessions including “The Keys to Retail Success”, “Retail 101: A Guide for New Store Owners” and “Adding New Departments To Your Shop: Improving Your Sales”. Looking to the future, the “Color & Trend Preview for Fall/Winter 2004/2005” was attended by buyers eager to get a fresh angle on future trends. Session presenters included: Rita Nakouzi, Promostyl Trend Consultant; Mercedes R. Go nzalez, President of The Global Purchasing Group; and Rubynesque's Cheryl Hudson-Jackson.
Plans for INTIMA America's summer edition are already well underway. The event on August 1 – 3, 2004, will take place in the same hall of the Jacob Javits Convention Center due to overwhelming exhibitor satisfaction with the current location and the overall show look. The August event is traditionally the largest intimate apparel trade show of the year and is expected to draw well over 280 brands from over a dozen countries this August. Messe Frankfurt also hosts INTIMA Japan in Tokyo, Japan on May 17 - 19, 2004.
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Exhibitor Quotes Buyer Quotes
For more show information and photos, please contact:
Messe Frankfurt, Inc.
Attn.: Elly McCloud
1600 Parkwood Circle, Suite 515
Atlanta, GA 30339
Phone: 770.984.8016, ext. 425
Fax: 770.984.8023
E-Mail: intima@usa.messefrankfurt.com
Website: www.usa.messefrankfurt.com
EXHIBITOR QUOTES
A.T. DESIGN: Alan Wang, President
“We haven't been in the New York Market for a while. We really enjoyed the new environment for the show. It's spacious and easy for the buyers to work. We're planning to take larger space in August.”
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DESIRE FASHIONS: Don Saponara, Owner
“We are exhibiting at INTIMA America for the first time. It was refreshing to see such professional buyers. It's a class operation with very helpful staff. We look forward to coming back in August.”
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KAYANNA; Steven Salhany, Executive Sales Manager
“The new look for the venue is great and well received by buyers and exhibitors alike. The colors are warm and it's a spacious environment for working.”
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ALICE CORPORATION: Guido Pasquino,Vice President
“We saw our usual customers and a number of new clients. The layout and design of the show is very attractive. We are really looking forward to the August show.”
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CHRISTINE VANCOUVER: Christine Morton, Owner
“It was one of the best markets we have ever done! A number of clients that we haven't seen in a while wrote really well. We hope this is a sign of the times. And I think this is a really great hall.”
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JONQUIL: Diane Samandi, Owner
“We were very busy and we re-connected with a number of customers we haven't seen in a while.”
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2BELLES: Cassandra Kelley, Co-Founder - Director Sales & Marketing
“The highlight of the show was the exposure 2Belles received with stylists and the press.”
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BLUEPOINT APPAREL:
Glen Nelson, Chief Operating Officer
“The retailers who were here came to do business, which is a forceful, powerful statement. The industry is slowly coming back.”
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BUYER QUOTES
C'EST LINGERIE: Helen Coppola, Locust Valley/NY
“I really like being at the Javits Center. It is so much better than other New York venues. It's wonderful to have everyone on one floor, making it easier to shop.”
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A BEAUTIFUL TOUCH: Cherie DeSorte, Westmont/NJ
“I like being at the Javits Center quite a bit. INTIMA America looked great with nice wide aisles, lots of privacy and space for business.”
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KASSATLY'S INC.: Robert Kassatly, Palm Beach/FL
“We liked INTIMA America so much better at The Javits Center than The Millennium.We had plenty of room to have lunch and relax. We could really work effectively with the exhibitorsbecause the booths were spacious. Plus, because the layoutof the show was so good, we could walk the show, see the merchandise, and make our selections in an efficient manner."
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Press Contact:
Messe Frankfurt, Inc.
Attn: Roland Bleinroth
1600 Parkwood Circle, Suite 515
Atlanta, GA 30339
Phone 770.984.8016
Fax 770.984.8023
e-mail: info@usa.messefrankfurt.com
web: www.usa.messefrankfurt.com
