Atlanta, GA:With the planning of the show in full swing, the organizers report strong exhibitor support and exciting special events regarding the first SPS Electric Automation America, the only North American event focused on electric automation in industrial applications. New exhibitor commitments to the inaugural event in May '05 has been strong in recent weeks, with the confirmed exhibitor list now boasting some of the most prominent companies in the electric automation sector. The Chicago area has proven to be a location of choice for many exhibitors allowing them easy access to the heart of North America's industrial Midwest .

One of the show's largest supporters, B&R Industrial Automation Corp., looks forward to the show, as it will bring a unique platform to the North American market. "B&R is very excited about having Europe's most important automation show come to the US. We feel that this will give the automation buyer a much-needed opportunity to compare his options and help him find the best solution for his needs", says Marc Ostertag, Vice President of B&R USA.

The SPS Electric Automation America exhibit hall will provide a locale where attendees can connect with key industry professionals and view the latest products while building relationships with industry leaders. Some of the key product groups that will be featured are Controls, Electric Drives, Electric Motors, Software, Networks & Industrial Communications and Intelligent Motion Systems.

“FRABA Inc. is looking forward to SPS Electric Automation America as an excellent forum to meet important market players in the US " explained Timm Bauten, General Engineer. AC Technology / Lenze's Marketing Manager, Merrill Martin added "SPS Electric Automation America is the right venue for us to exhibit.  We are on board and looking forward to the event as it should have the right customers, the right focus and a great location for electric automation technologies."

Another facet of the exhibit hall gaining momentum and support from the exhibitors is The Technology Theater, which offers a platform for concise, in-depth presentations on innovative products and services, allowing attendees to quickly and efficiently research the technologies that best support their needs. The theater is right on the exhibit hall floor and free to all attendees. A full schedule will be made available online at www.ea-america.com in April.

The inaugural edition of SPS Electric Automation America Exhibition and Conference will be held May 23-26, 2005 at the Donald E. Stephens Convention Center in Rosemont (Chicago), IL. Further information can be obtained online at www.ea-america.com.

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Other upcoming related industry events:

SPS/IPC/DRIVES, Nuremberg, Germany
November 22 - 24, 2005
November 28 - 30, 2006

For more information, please contact:

Messe Frankfurt, Inc.
Attn: Stephanie McKinney
1600 Parkwood Circle, Suite 515
Atlanta, GA 30339

Phone:   770.984.8016
Fax:       770.984.8023


E-mail: info@usa.messefrankfurt.com
Web:    www.sps-america.com

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