Texworld USA, which will take place July 17-19, is gearing up for its new location launch in Hall 1A at The Javits Convention Center in New York City. The show will continue to provide an international business platform offering a wide array of highly creative fabrics with an excellent price / quality relationship. The third edition will see a 30% increase in exhibitors from the January 2007 event which show management was able to accommodate by moving to the larger venue. To date, Texworld USA has 194 exhibitors from 16 countries contracted for the July 2007 edition.

Excellent Qualified Buyers
Pre Registration has experienced a significant increase with qualified buyers eager to see what the show will have to offer for the Fall/Winter 2008/09 season.  The qualification process that continues to be enforced by Messe Frankfurt ensures that only legitimate buyers and designers are given access to Texworld USA. Each attendee registration is being thoroughly reviewed and the appropriate credentials confirmed.

Some of the world’s most prominent labels have already registered for the July event including: Ann Taylor, Calvin Klein, Edun, Guess, J. Crew, Mothers Work, Sean John, Talbots, Target, Tommy Hilfiger, and Victoria’s Secret.

Industry Seminars
The July 2007 seminar program is sponsored by Lenzing Fibers and will consist of six different seminars; two color/trend seminars, two seminars focused on Lenzing Fibers, an overview of the current retail landscape, and an eco discussion panel that will gain insight from some of the industry leaders on where they believe green garments will be headed in the future.

New Trend Display
This summer’s event will feature for the first time at Texworld USA, a dynamic Trend Display where buyers can take a look at the Fall/Winter 2008/09 trend colors represented by selected fabrics from Texworld USA exhibitors. The display will feature 4 stories;  
- Metropolis combines cold, technical finishes with soft and comforting fine-gauge knits in a palette where powdery and dusted-off nuances sit alongside plaster pink, chalky whites and steel grey.
- The warm camels and browns of Allure are punctuated with an intoxicating mix of rich purple, claret and cerise and worked into textured and brushed aspects, Chanel tweeds and elegant shirtings.
- Alchemy embraces unusual materials and new metal alloys for edgy tailoring and evocative eveningwear. Prints feature unexpected collages and hints of sparkle; color-shifts and textures reveal irregularities.
- Fashion meets high performance in Sports Luxe where the brights collide with intense dark indigo and evergreen; waxed cottons, dynamic graphics and regimental stripes are key.

There will also be a display dedicated to Eco-friendly fabrics, based on organic cotton, hemp, ramie and bamboo in a range of natural tones, or slightly tinged with color.

The Partnership
Lenzing Innovation, organized by Lenzing Fibers, will grow with Messe Frankfurt to the expanded location at Javits Convention Center. Lenzing customers will continue to be highlighted with a special Lenzing Innovation Pavilion providing them a platform to ensure immediate recognition.

For further information, please visit www.TexworldUSA.com

Press Contact:
Stephanie Everett
Messe Frankfurt, Inc.
+1 770 984 8016, ext 424
stephanie.everett@usa.messefrankfurt.com

International Press Contact:
Stephanie Keukert
+49 (0)69 7575 6619
Messe Frankfurt Exhibitions GmbH
stephanie.keukert@messefrankfurt.com

Messe Frankfurt textile trade fairs around the world:
Group of Interstoff

Intertextile Pavilion Shenzhen
(12 - 14 July 2007), Shenzhen, China

Texworld
(17 - 20 September 2007), Paris, France

Interstoff Asia Essential - Autumn
(3 – 5 October 2007), Hong Kong

Texworld India
(10 – 13 October 2007), Mumbai, India