Seminars

Wednesday, June 13, 2007

Keynote - 9:30 a.m. - 10:45 a.m.

Keynote Speaker: Gunnar Frank

Trend Watch:  2008 and Beyond
Beautiful, practical, design-orientated products stimulate the senses. Whether used professionally or for hobby purposes at the office, studio or in the home, these products will not only lighten your workload but are also enjoyable in themselves. In order to show you which new products from the paper, office supplies and stationery market will be the most appealing to your customers next year, the international design and trend expert Gunnar Frank has developed an inspiring trend concept in collaboration of Messe Frankfurt. The moods of the coming season, along with a selection of products and styles, are presented to you only at Paperworld USA. Holland-born international design expert Gunnar Frank will present a design trends outlook for 2008 and beyond at Paperworld USA.  Hear him speak about the upcoming European trends and what designs we can expect to see.

Track 1 - 3:00 p.m - 4:15 p.m.

Speaker: Nancy Olson, editor, Stylus magazine

The Pen-Ultimate Experience
Fantastic colors, new materials, innovative designs and fashionable looks, there’s a pen for every purpose and a purpose — and place — for every pen. Stylus magazine editor Nancy Olson discusses the broadening scope of pen products and the opportunities this affords for stationers, gift and specialty boutiques, internet sites, and mass market. Learn what you can do to maximize sales of writing instruments — whether a new category or an old standby in your store.

Thursday, June 14, 2007

Track 2 - 9:30 a.m. - 10:45 a.m.

Speaker: Leatrice Eiseman, executive director, Eiseman Center for Color Information and Training, and executive director, Pantone Institute

Color Trends
The popularity of colors is cyclical and affects consumer-purchasing behavior. "International Color Guru" Leatrice Eiseman will explore what colors will be hot on the horizon for the next 18 months.  Her up-to-the minute presentation surveys the influences that affect the ever-changing color palette in all phases of design and merchandise.  She will speak about current consumer color trends, where they are coming from, as well as the leading color directions.

Track 3 - TBD

Track 4 - 3:00 p.m. - 4:15 p.m.

Speaker:  John Schaffeld, vice president, Product Development and Engineering, Proteus Design

Meeting and Exceeding the Retailer’s Expectations During a Line Review: Manufacturers Need to Bring the Unique, Innovative, Creative and New
Today, retailers know they’re only as good as their last line review. Let John Schaffeld show you what you need to in order to get into the minds’ of retailers and consumers.  Line reviews are sporadic, more frequent and more competitive than ever. As such, they demand different rules of engagement. This session will provide the game plan that savvy manufacturers are using to successfully preserve, replace and expand shelf space for their SKUs during line reviews.  Case studies highlighting best practices in product development will give the audience strategic insight into what manufacturers are looking for and support presented concepts.  Session highlights include:
•           What are the retailer’s expectations?
•           Preparing for a line-review
•           The musts of the line review presentation
•           The single biggest thing manufacturers forget during line
             reviews - and how to plan for it.

Track 5 - TBD

Friday, June 15, 2007

Track 6 - 9:30 a.m. - 10:45 a.m.
Speaker:  Richard P. Farrell, vice president, Tangent Knowledge Systems

Selling Has Nothing to Do With Selling
Delivering Measurable Results . . . Through Improved Sales Process 
Learn why traditional skill sets in persuading and convincing are far less important in today’s marketplace.  What truly differentiates one company from another is their ability to be a business resource, a strategic advisor, an objective partner and a business strategist. For the past 25 year, sales expert Richard P. Farrell, vice president, Tangent Knowledge Systems, has been responsible for sales and business development. His passionate, provocative and interactive style encourages audience participation, learning, and improvement while providing practical, usable “time tested” information. 

• How the feature/benefit style of selling will marginalize your selling position and reduce you to a commodity.
• Why the mandate of sales people is to play the role of a neutral “change agent” and help clients independently discover on their own if they have a compelling reason to change and what the cost of change represents to them.

For more Information, please contact:
Messe Frankfurt, Inc.
1600 Parkwood Circle, Ste. 515
Atlanta, GA 30339 USA
Phone: 770.984.8016
Fax:     770.984.8023

E-mail: pwusainfo@usa.messefrankfurt.com
Web:   www.paperworldUSA.com


SHOPA
3131 Elbee Road
Dayton , OH   45439
Phone: 800.854.7467
Fax:     937.297.2254

E-mail:  info@shopa.org
Web:    www.shopa.org