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Seminars
*Miércoles, 8 de noviembre, 2006
As Yogi Berra said, “The past isn’t what it used to be.” We are in the midst of the most dynamic and at times most confusing era in marketing history. Rules? Formulas? Mandates? Is anything for certain? Bob Thacker of OfficeMax will look at all these things and bring his insights from a long career.
10:00 a.m. -- 11:15 a.m. SO1 –Las Escuelas Americanas: Casi al Punto de Desbordar
America's schools are gearing up for some big changes. Our Digital Native kids are asking for changes. No Child Left Behind is getting modified. And schools are switching to mobile student devices in a big way to deliver instruction. What does this all mean for suppliers? For software producers? For your business? Come catch up with Jeanne Hayes. 10:00 a.m. -- 11:15 a.m. CR1 –CHA Estado de la Industria – Actitud y Estudio de Uso
Don’t miss the opportunity to learn about the $30 billion U.S. craft industry with the latest research findings from the CHA Attitude & Usage Study. This seminar will highlight craft segment size and trends, demographic profiles, household participation rates, and purchase behavior of individual crafters. Patrocinado por: 10:00 a.m. -- 11:15 a.m. IM1 –Suministros: La Fuerza que Mueve la Industry de Imagen
This presentation will provide an overview of the imaging market in North America today with a special emphasis on imaging supplies. Printer OEMs and third-party manufacturers are competing more aggressively than ever for their share of the lucrative imaging supplies market. We will review the current market and growth prospects for ink cartridges, toner cartridges, and paper together with Lyra's recent research findings about users' supplies preferences. We will also discuss some of the major factors that are behind the intense competition between OEMs and third-party suppliers. 10:00 a.m. -- 11:15 a.m. SC1 –Como Vender Plumas
Nancy Olson will discuss the numerous ways to merchandise writing instruments and guarantee optimal sales. From in- store presentations to brand shop-in-shop opportunities, developing the "personality" of your retail location to training employees about the nuances of selling pens, each will be addressed with the express purpose of increasing revenues.
Raghavan Mayur will present the findings of the recently released SHOPA’s 2006 State of the Industry Report. His presentation will include an understanding of the size, segmentation, and growth trends in the school and office products industry; key growth drivers for the industry; and a review of issues and opportunities for industry participants. 8:30 a.m. -- 9:45 a.m. CR2 –Tendencias en los Colores
The popularity of colors is cyclical and affects consumer-purchasing behavior. "International Color Guru" Leatrice Eiseman will explore what colors will be hot for 2007 and 2008 during her up-to-the-minute presentation! Ms. Eiseman surveys the influences that affect the ever-changing color palette in all phases of design and merchandise. She will speak about current consumer color trends, where they are coming from, as well as the leading color directions. 8:30 a.m. -- 9:45 a.m. IM2 –Desarrollando un sistema Standard de innovación para satisfacer las necesidades de la industria
There’s no going around it! Today’s economy is based on the influx of new products and technology. Unfortunately, there is no universally accepted method of bringing new products and technology from the fertile minds of independent inventors to the attention of industry. Learn how the United Inventors Association's (UIA) standardized method of commercializing new products helps industry leaders to work more effectively with inventors and expedite bringing quality new products to the marketplace. 8:30 a.m. -- 9:45 a.m. SC2 –Descubra el Poder de Nogocios Efectivos – Aumentando Promociones Co-Op
To paraphrase a line from a famous poem, “No business is an island . . .” You have vendors that supply you with products, neighboring businesses serving your customers, service organizations involving you in local activities, and so goes the list. Fortunately, every type of business relationship you have presents an opportunity for a promotion, and a co-operative promotion, at that! 10:00 a.m. -- 11:15 a.m. SO3 –La Marca y la Cultura Corporativa
Successful brands capture culturally-based values to create and manage their meaning. The contemporary culture is the force field in which brands are born and flourish or flounder. Successful brand stewards know the importance of mining the culture for meaning and values they can own and bring alive in-store in the endless quest for brand relevance. 10:00 a.m. -- 11:15 a.m. CR3 –Artículos para Oficina de Marca Propia: Oportunidad y Amenazas
Today, many traditional branded vendors regard private label as a threat to their continued success. Retailers consider private label as an opportunity and critical for differentiation in a highly competitive marketplace. Finding common ground and undertaking a collaborative approach to category growth (with private label) will take private label from a point of contention or threat, to in fact, an opportunity for both sides. This workshop will cover the trends and keys to succeed for success with and versus private label in the office products industry. 10:00 a.m. -- 11:15 a.m. IM3 –Novedades en el Mercadeo Visual - Mayorista
A compelling visual merchandising program can make any store feel fresh. Lynn Gonsior of Design Forum, one of the nation’s top-ranked retail consultancies, will explore how retailers and manufacturers are thinking beyond product and packaging to develop shelf presentations that tell stories, create news, and inspire customers. She will look at trends from the big picture down to the shelf level, including messaging, product placement and complementarily, and creating enhancements for standard fixtures to generate interest and excitement at the point of purchase. 10:00 a.m. -- 11:15 a.m SC3 –Creando Ventas y Ganancias comprendiendo la aplicación del uso de Syndicated Data
Short- and long-term sales and profits for retailers and manufactures are dependent upon their ability to develop and execute fact-based category strategies and tactics. Organizations must move from analyzing their own company's performance to benchmarking performance within the marketplace. Lean how to apply syndicated data into everyday business practices.
8:30 a.m. -- 9:45 a.m. SO4 –Estado de la Industria
Join SHOPA’s President Steven Jacober for the annual State of the Association “town hall” forum. Learn about the Association’s exciting plans for 2007! Results from the recent SHOPA Board of Directors election will be announced during this session. 8:30 a.m. -- 9:45 a.m. CR4 –¿Que sigue en el área de Scrapbooking?
Tracy White, editor-in-chief of Creating Keepsakes magazine, discusses exciting trends and new products for 2007 in the fastest-growing hobby in the craft industry. You'll also learn the latest and greatest techniques in the industry, as well as proven ways to boost store sales. 8:30 a.m. -- 9:15 a.m. IM4 –Oportunidades en Medios Publicitarios
Imaging supplies are one the most profitable divisions for many OEMs and aftermarket suppliers because they provide an ongoing revenue stream. Media is essential to imaging equipment. As new imaging models expand the range of suitable media and provide innovative solutions, opportunities for coated papers, treated papers, and specialty grades are exploding. Understanding these shifts in media demand (by imaging technology) is critical to establishing product lines that offer the greatest profit at the lowest cost. As we outline opportunities, identify threats and share survey research on brand preferences, we will discuss the effects that these shifts have on distribution channels. 8:30 a.m. -- 9:45 a.m. SC4 –Creando una Cadena de Suministros con Normas Globales
Make sense of the industry initiatives confusion! Bernie Hogan will discuss how the GS1 portfolio provides a complementary suite of compatible, standards-based solutions for improving the efficiency and visibility of global supply chains. He will talk about how GS1 solutions and other collaborative services and processes provide complementary and compatible, standards-based solutions for resolving distinct business needs. Por favor regrese a visitarnos para ver las últimas novedades sobre los conferenciantes, seminarios y descripciones. SHOPA E-mail: info@shopa.org Web: www.shopa.org
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